GE 498 SM — Sales and Marketing for Engineers

COURSE REFERENCE NUMBER (CRN): 34627

Course Description: With today's highly competitive global markets, products cannot be created in a vacuum. Engineers (and inventors), as the product creators, must intimately understand the markets their products are created for. Successful engineers understand the basic principles of marketing and sales and how these principles apply to product innovation. This course will introduce students to relevant marketing and sales topics and provide a foundation for applying these principles through the use of real-world cases. Topics include: engineering perspective on marketing and sales; customer-centric communication; establishing influence; methods of customer interaction; and channels of distribution, as well as the keys to marketing yourself.

Home Page: http://online.engineering.illinois.edu/webcourses/ge498sm/

Prerequisites: Senior undergraduate standing or an undergraduate degree

Credit: 2 hours (counts toward the certificate in Business Management for Engineers and Strategic Technology Management)

Instructor: Rhiannon Clifton